The MillionDollarBuzz.com Blog
06.02.2006 - 03:42hAlexa rank now up to 136,481You may have noticed that our Alexa rank has risen to 136,481 from over 780,000. This is an impressive jump since we've been online for only 3 weeks!
Please note that the 136,481 rank is the 3-month moving average, not our current rank! Our daily rank is hovering around 20,000 to 30,000, which means that we actually are getting more traffic than our 3-month rank indicates, and more importantly, that we are growing by leaps and bounds.
I think our current price ($0.05/pixel) is a real bargain, considering how much other sites with comparable traffic are charging. Sooner or later I will raise the price, so this is your opportunity to lock up three years of advertising for just $5 a block.
19.01.2006 - 20:04hStats for first 8 days of launchI am thrilled with the way MillionDollarBuzz.com has taken off in just the first 8 days of launch. The rise in traffic has been phenomenal, considering that there was no pre-launch promotion for this site.
Even more encouraging is the 28% bookmark rate for this site, significantly higher than typical rates of 10-15%.
I have been working tirelessly to promote this site through various channels, including running pay-per-click campaigns, writing articles and press releases, and buying space on other pixel sites.
Day #Visits
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12 Jan 284
13 Jan 264
14 Jan 197
15 Jan 203
16 Jan 239
17 Jan 268
18 Jan 470
19 Jan 467 (as of 8:34 PM)
19.01.2006 - 20:50hPixel ads now syndicated on ArticleDepot.netHi All,
As part of my continuing effort to incorporate pixel advertising into content-rich sites, I have decided to syndicate a grid from MillionDollarBuzz.com on my article directory,ArticleDepot.net.
The grid is displayed sitewide on ArticleDepot.net and as a subpage on MillionDollarBuzz.com (see tab above). Visitors to both sites will be able to purchase ad space on the grid.
17.01.2006 - 22:57hPixel Advertising: Fad or Trend?Below is an article which I had recently written and submitted to various e-zines and article distributors.
Copyright (c) 2006 Oudam Em
Pixel advertising is an innovative marketing concept introduced by 22-year-old Alex Tew that allows advertisers to buy advertising space on a per-pixel cost basis. The more pixels an advertiser buys, the larger their ad and the greater the chance that it will be clicked on. Selling one million pixels at $1 each, Alex's Million Dollar Homepage has created quite a buzz in the news media and has easily reached its $1 million target.
Thanks to the stunning success of Tew’s Million Dollar Homepage (MDHP), pixel ad sites have mushroomed all over the net. There are even commercial scripts that you can buy that will allow you to set up your own million-dollar homepage in less than 15 minutes. However, this does not mean you'll make a million dollars…or even a thousand dollars…or even the cost of the script.
Alex Tew’s pixel advertising concept was simple, so simple that it eventually led many people to pound their heads on the wall repeating to themselves, “Why didn’t I think of this first?” But his idea was also novel and original. And because of its novelty it commanded a lot of attention (and free publicity) from the media.
Needless to say, no news organization will rush to report about a second million-dollar homepage, let alone one set up in 15 minutes with a purchased script. This is not to say, however, that there is no room in cyberspace for the second or third or even thousandth MDHP. In fact, there are presently at least a thousand MDHP clones hoping to capitalize on the pixel advertising craze. Many of them have managed to make a lot of money despite not being the original.
Some people view MDHP clones as little more than shameless imitations trying to leech off Tew's original concept. This would be the case if his idea, while fun and original, has little use beyond his website.
On the contrary, the clones have proved quite the opposite. Their successes have demonstrated that Tew's Million Dollar Homepage was worth much more than $1 million. Moreover, they have lend legitimacy to the concept of pixel .
While the original MDHP has made "internet history" (in Tew's words) by achieving its $1 million goal, it is unlikely to become anything more than just a blip in internet history if the concept is not adopted and refined by others. In fact, most MDHP clones have achieved their riches not by ripping off Tew's site verbatim, but by borrowing his pixel advertising concept and finding creative uses for it.
Far from being just a fad, pixel advertising holds an enormous promise as an alternative, cost-effective channel for online advertising. But the concept is still in its infancy, and to avoid becoming internet history, it has to evolve. An important aspect of this evolution is how limitations inherent in the concept itself and in how pixel advertising is being used are addressed.
Perhaps the most obvious argument against pixel advertising is that its current use is largely limited to websites with seemingly useless clutters of ads with no content whatsoever. At best these sites offer advertisers little more than a source of non-targeted traffic.
An obvious solution to this is to incorporate pixel advertising into content-rich sites. Instead of selling pixel advertising exclusively through a site with nothing but a giant grid of picture ads, banner-sized pixel grids may be incorporated into a site with real content. A good example of this application is the relatively small and unobtrusive pixel panel placed on http://www.ezclassifieds.org. Since most people go to ezClassifieds.org to post and look at ads, the site is an ideal place to offer pixel advertising to visitors. Obviously, incorporating pixel ads into content sites involves a lot more work than installing a ready-made script on a new domain. It involves developing a content-rich site and *then* offering pixel ads as an alternative to text links and traditional banner ads.
Used in this way, pixel ads are at the very least superior to traditional banner ads. Unlike traditional banners, a pixel banner may contain ads for several advertisers. Plus, pixel ads are not confined to predetermined shapes and sizes. Many pixel ad scripts will automatically resize images submitted by advertisers, eliminating the need to edit them to conform to the publisher's requirements. Purchasing pixel ads is usually painless and often fully automated. Since most people have grown accustomed to ignore banner ads, pixel ads are likely to generate higher click-through rates.
Oudam Em is the publisher of MillionDollarBuzz.com, http://www.milliondollarbuzz.com, a pay-per-click pixel advertising site. This innovative model incorporates performance-based pricing into pixel advertising, allowing for more systematic and equitable pricing of pixel ads. MillionDollarBuzz.com also syndicates pixel ads to content-rich websites, extending the use and effectiveness of pixel advertising.
16.01.2006 - 15:47hIt gets even better!MillionDollarBuzz.com is ranked #30,452 today on Alexa.com, just 4 days after the launch date! Things are looking up!
15.01.2006 - 23:37hMillionDollarBuzz.com ranked #41,113 just 3 days after launchI am thrilled to report that our website is ranked #41,113 on Alexa.com today (1/15)-- just 3 days after the official launch date of 1/12/2006.
This is due in no small part to our aggressive marketing effort through various channels, including per-pay-click, syndication of MDB ads on our other sites, linking to MDB from our other sites, and paid and non-paid pixel ads on other pixel sites.
Although I expected some traffic to this site from the get-go (because of our pre-launch efforts), I didn't expect it to take off so quickly.
I plan to spend a significant percentage of revenues generated by this site to bring even more traffic. I expect our 3-month Alexa rank to rise dramatically in the near future.
14.01.2006 - 00:32hFree zone addedSince this is a relatively new site, I have decided to add a free zone to attract visitors. I hope to keep the free zone available indefinitely.
I've shortened vertically the premium zone by 20 pixels to make room for the free zone. The idea is to have smaller grid so as to prevent excessive loading times.
The smaller grid size also means fewer ads on the page, reducing competition for the existing ads. I am able to do this because our pay-per-click model will allow for some turnover of ad blocks as traffic rises.
Yesterday was the official launch date for MillionDollarBuzz.com. Some 287 unique visitors came to this site on the first day. Many of whom followed the link on ezclassifieds.org. Others find us through Google Adwords ads and through the "Buzz" pixels placed on other pixel sites.
12.01.2006 - 17:14hSyndication of ad grids on ezClassifieds.orgI've always been intrigued by how the pixel advertising concept could be tinkered with to make it a more effective method of advertising.
I have decided to create grid subpages on MillionDollarBuzz.com and syndicate them on some of my other websites. For example, if you click on the "ezClassifieds.org" tab above, you'll see a smaller grid which appears throughout www.ezClassifieds.org.
You may purchase a pixel ad on ezClassifieds.org by buying pixels on the ezClassifieds.org subpage. While your ad will get fewer clicks from visitors to MillionDollarBuzz.com (since it will not appear on the front page), it will get site-wide exposure on ezClassifieds.org and will get lots of clicks from visitors to the classifieds site. In less than 24 hours of insertion, the "BUZZ" ad on ezClassifieds has already generated over 150 clicks to MillionDollarBuzz.com. The ezClassifieds.org grid target a different audience than those visiting pixel advertsing sites to post ads, check out ads, or whatever. Therefore, clicks from the ezClassifieds.org arguably may lead to higher conversion than those from MillionDollarBuzz.com.
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